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BB&N Launches New Website

The website’s new homepage packs a much bigger punch in beckoning prospective families to explore what BB&N has to offer.

Earlier this month, Buckingham Browne & Nichols launched a new version of its school website, www.bbns.org.

Because the School’s website has become such an important tool for so many key audiences – prospective families, current families, alumni, faculty & staff, and students – it became necessary to build a new website that would keep pace with their needs. The previous version of the website was built five years ago.

What’s improved in the new website?

• It’s a much more robust & dynamic site – virtually every page on the site is filled with useful up-to-date information and tools. To take just one example, on the “Diversity” page, users will not only be able to read about what diversity means at BB&N and how it is embraced schoolwide, they’ll also be able to download a copy of the School’s Diversity Program Guide, they can link to articles about One School-One World or the MLK Breakfast, and they can see at a glance upcoming diversity-related events on the BB&N calendar. This is the kind of dynamic interaction that exists on practically every page in the site.
• It is a more engaging, friendly site – featuring welcomes from directors, student profiles, contact information for all faculty and staff, and “one-stop shopping” pages built specifically for key audiences such as Parents and Alumni.
• It delivers a much clearer, more focused message to prospective families about the School’s mission and distinctiveness.
• It does a better job of conveying BB&N’s character, its “messy vitality” personality, and its mission.

A few examples of new pages are shown below:

Events Calendar Page

The events calendar page is much more robust than it was in the previous website. Users can sort events not only by month, but by 10 different event types, such as “All School”, “Multicultural”, and “Athletics”.

Athletics Page

One of the most heavily trafficked pages on the BB&N website is the Athletics page. The new athletics page, which is still in the process of being refined, features up-to-the-minute announcements about games, practices and facilities; information about each of BB&N’s 74 teams; and photo galleries galore.

Parents Page

Intended as a “one-stop shopping” resource for current BB&N parents, the Parents page offers a convenient gateway to essential calendar information, including athletics schedules, Parents’ Association information, and volunteer opportunities. BB&N alumni enjoy a similar resource on the website.

We hope you enjoy the advantages of the new website. Let us know your feedback: communications@bbns.org.